Refilo is a global automotive refinishing brand, with products covering automotive paint, polyester putty, body filler, as well as primer, varnish and other accessories.
1997: The company was established, sowing the seeds of the industry′s original intention
This year, the company was officially born in the wave of the industry, and started its exploration in the field of coatings. In the early days of its establishment, the team focused on product polishing and market research, starting from the production and sales of basic coatings, and gradually built a production process, supply chain system and core team to lay a solid foundation for subsequent technology precipitation and scale expansion.
2002: Independent research and development of resins, breaking through technical barriers
After 5 years of deep cultivation in the industry, the company has achieved an important breakthrough in the field of core technology-successfully independently developing resins. As the "soul" of coatings, resins directly determine the adhesion, weather resistance and other key properties of coatings, and have long relied on imports or outsourcing.
2005: Set sail and knock on the door of the international market
After gaining a firm foothold in the domestic market, the company launched its internationalization strategy in 2005 and officially entered the international market.
2006: Develop alloy paints and expand product boundaries
Following the breakthrough in resin technology, the company continued to exert its strength in the subdivided field and successfully developed alloy paints in 2006. Alloy materials (such as aluminum alloys and magnesium alloys) are increasingly used in the automotive, aviation and other fields due to their lightweight characteristics, and they require higher adhesion and corrosion resistance of coatings.
2009: Become a new brand in Guangdong, and establish a regional benchmark
After 12 years of development, the company became a "new brand in Guangdong" in 2009 with its technological accumulation and market performance. This recognition is not only an affirmation of its influence in the regional market, but also marks the company′s leap from a "local enterprise" to a "regional benchmark".
2014: Won authoritative certification and quality was officially endorsed
In 2014, the company obtained industry authoritative certification (such as ISO system certification, environmental protection certification, etc. ). The passing of the certification means that the company′s production process, product quality, environmental protection standards, etc. Have met international or national standards, which not only enhances customer trust, but also breaks through the key barriers to entering the high-end market (such as OEM support and export to Europe and the United States), providing a "pass" for business upgrades.
2019: Establish subsidiaries in six countries, and implement globalization strategy
With the deepening of international business, the company established subsidiaries in six countries in 2019. The establishment of subsidiaries facilitates the company to meet local market needs, optimize supply chain response speed, and improve customer service efficiency, marking the company′s transformation from "international supplier" to "global enterprise", and the global layout has entered the substantive implementation stage.
2022: Won the title of "National Manufacturing Little Giant" and ranked among the first echelon of the industry
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